When you’re starting a business or trying out a new offer, your audience is one of the most important factors to consider. After all, your audience will help your business to grow and thrive!
There are plenty of exercises out there for identifying your potential audience and this article will help you to understand where to begin.
But first, why is it important to truly understand your audience?
If you start a business or create a new offer without intimately knowing your ideal customer, you’re setting yourself up for failure. After all, how do you know if your product solves their needs?
How To Understand Your Audience
- Get to know your prospect’s likes, dislikes, problems, struggles, weaknesses, burning questions, and pains. When you do, you can tailor your offer and marketing copy in a way that specifically speaks to them.
- The people you’re trying to reach have to feel like your offer is exclusively for them and suitable for their specific needs. It has to feel like a personal, perfect fit.
- Use your ideal customer’s language. Survey them, read forum posts, or get on a phone call with your potential clients. Carefully observe how they describe their pains and struggles, then make a list of the words and phrases they use.
- Ideally, you want your content to be tailored specifically to them and their needs. You want to make each member of your audience feel individual and valued. The best way to do so is to use their own words in your marketing.
Let’s run through some questions so we can better understand who exactly you’re selling to and what they need to overcome so they can make a purchasing decision.
What To Consider When Trying to Make An Offer:
- What do you want your customer to know about their struggle when they encounter your offer?
- What feelings do you want to evoke from your customer when they see your offer or make a purchase?
- How do you want your ideal customer to act immediately after encountering your offer and messaging?
Answering these questions will help you with crafting the copy around the offer as well as what kind of offer you should put in front of your audience.
The next set of questions to ask is all about the objections your customers may have when they encounter your offer.
By paying attention to the answers your customers provide, you can capture their attention and ensure you secure your offers.
Here are three objection questions:
- What objections do you have about yourself?
- What objections do you have about the scenario or environment you are currently in?
- What objections do you have about the topic in general?
Let’s look at some examples of each of these objections. We’ll use weight loss as a theme for our examples:
- Objection 1: “I’ve never been able to lose weight before. I just can’t stick to a diet.”
- Objection 2: “I don’t have a gym in my area. And I have to watch the kids so I’d never be able to go anyways.”
- Objection 3: “Diets don’t work. They’ve never worked for me and I’ve never seen them work for other people. Those skinny people just have skinny genes.”
The third type of objection can be the trickiest to counter because it’s based on suspicion and a lack of trust. The best way to tackle this is to proactively address the issue before they bring it up.
If you keep these 3 types of objections at the front of your mind, you’ll be able to create an offer that’s laser-targeted for your ideal customers.
If these strategies seem a bit daunting, remember, you don’t have to do it alone. We’re here to help! Our team has extensive experience in customer research, identifying pain points, and crafting laser-targeted offers that speak directly to your audience’s needs. Ready to take your business to the next level? Let’s get in touch.
Start turning potential customers into lifelong clients today. Reach out to us, and let’s make your offers irresistible together.