Our Tracking Services
The Imperative of Tracking
Tracking is the backbone of any online business – without it, you’re navigating without a map.
- Identifying Problem Areas: A multi-page form with high user drop-off at page three? Tracking can pinpoint this issue, prompting a solution.
- Spotting Opportunities and Scaling: Notice unusually high conversion rates from a particular marketing channel or campaign? Scaling this up could drastically increase your revenues.
- Leveraging AI for Optimization: Major ad platforms (Google, Facebook, Bing, LinkedIn etc.) use AI to optimize conversions, displaying your ads to users most likely to make a conversion (purchase, request, signup etc.). Conversion tracking feeds this AI with valuable data.
Essential Considerations for Tracking
- Set Goals and KPIs: Defining what you want to achieve and how to measure it is crucial
- Overview of KPIs: Utilize tools like Data Studio to keep your team accountable and quickly identify performance trends.
- Benchmarking: Compare your progress with competitors and similar businesses to understand your position in the marketplace. Tools and experienced experts can help you with that.
- Analytical Tool: Use something like Google Analytics to gather and analyze your data. You can connect Google Analytics with other tools to get even more details.
- Cookie Consent Banner (for Europe): A banner that prevents cookies from being dropped before user consent.
- Conversion Tracking: Implement separate conversion tracking for each marketing channel. Don’t forget to mention that in your data privacy.
- UTM Parameters: Consider using these to gather more information about the traffic from specific links.
- KPI Overview: Maintain an accessible view of the most important KPIs, perhaps using Data Studio.
Simple tracking setup
Advanced tracking setup
Proper conversion setup for Google Ads, Facebook Ads or other platforms
90 € per platform
Presenting KPIs in a beautiful way to get a great overview