Our Search Engine Services
The Imperative of Tracking
Tracking is the backbone of any online business – without it, you’re navigating without a map.
Deliver What They Seek: Unlocking the Benefits of SEO and SEA for Targeted Traffic
Search Engine Marketing (SEM) encompasses various techniques, including Search Engine Optimization (SEO) and Search Engine Advertising (SEA), both of which offer several benefits for businesses.
SEO and SEA can work together to enhance your online visibility, drive targeted traffic, build credibility, and achieve your marketing goals. Implementing both strategies can maximize your reach, combining the long-term benefits of SEO with the immediate impact of SEA.
- Increased visibility and brand exposure: SEM techniques help your business appear prominently in search engine results pages (SERPs), increasing your visibility to potential customers. It ensures that your brand is exposed to a wider audience, even if they weren’t previously aware of your business.
- Targeted traffic: SEM allows you to target specific keywords, demographics, locations, and user interests. This targeted approach ensures that your marketing efforts are directed towards an audience that is more likely to be interested in your products or services, resulting in higher-quality traffic to your website.
- Competitor advantage: SEM allows you to outperform your competitors by targeting the same keywords and appearing higher in search results. By leveraging effective SEM strategies, you can gain a competitive edge, attract more clicks, and potentially steal market share from your rivals.
Search Engine Advertising (SEA)
- Immediate visibility: With SEA, your advertisements appear at the top or bottom of search engine results pages (SERPs) as sponsored listings, providing immediate visibility to your target audience.
- Control over targeting: SEA platforms, such as Google Ads, offer precise targeting options, allowing you to reach specific demographics, locations, or user interests, ensuring your ads are seen by relevant audiences.
- Flexible budgeting: SEA provides flexibility in budgeting, enabling you to set daily or monthly spending limits and adjust them as needed. You only pay when someone clicks on your ad (cost-per-click model), making it easier to manage your advertising expenses.
- Measurable results: SEA platforms provide detailed analytics, allowing you to track the performance of your campaigns, measure key metrics, and make data-driven decisions to optimize your ad strategy.
- Remarketing opportunities: SEA platforms often offer remarketing options, which allow you to show targeted ads to users who have previously visited your website, increasing the chances of conversions.
When to consider using SEA
- New websites: SEA can rapidly generate relevant traffic for newly launched websites. It allows you to promptly assess the performance of different search terms and optimize accordingly.
- Scaling up: If your goal is to quickly boost traffic and revenue, SEA provides an effective method to achieve rapid growth.
- Highly competitive industries: In industries with intense competition and crowded search engine results pages, it can be challenging to achieve top organic rankings through SEO alone. SEA allows you to secure a prominent position and stand out from competitors.
- Time-sensitive promotions: When you have time-sensitive offers, promotions, or events, SEA can deliver immediate visibility and drive targeted traffic within a short timeframe. This agility is particularly useful when you need quick results and don’t have the luxury of waiting for organic search rankings to improve.
- Specific audience targeting: While SEO and social media offer targeting options, SEA platforms often provide more granular and precise targeting capabilities. If you have a specific audience segment you want to reach, SEA allows you to tailor your ads to their demographics, interests, locations, and search behavior more effectively.
- Testing and experimentation: SEA allows for rapid testing and experimentation with different ad copy, landing pages, and targeting strategies. It provides valuable insights into audience preferences and helps refine your marketing approach before implementing long-term strategies such as SEO or social media campaigns.
- Adapting to search engine algorithm changes: Search engine algorithms frequently evolve, impacting organic search rankings. With SEA, you are not solely reliant on organic rankings, giving you more control over your visibility and reducing the impact of algorithm changes on your traffic and conversions.
When not to use
- Innovative products: When the target audience is unaware of innovative products or services and lacks active search behavior, Social Media emerges as a potent tool for pleasantly surprising and engaging your target audience.
- Highly niche markets: If your business operates in a highly specialized or niche market, where the target audience’s search behavior is limited, SEA may not be the most effective strategy. Instead, focusing on building industry partnerships, targeted content marketing, or direct outreach to your niche audience may yield better results.
Search Engine Optimization (SEO)
- Use your authority: As your website naturally gains authority over time in search engines, making a few adjustments can unlock additional free and relevant traffic from search engines.
- Cost-effectiveness: While SEO requires an initial investment, it can provide long-term benefits without incurring additional costs for every click or impression, making it a cost-effective marketing strategy.
- Credibility and trust: Higher rankings in organic search results tend to instill trust in users. People often perceive organic listings as more trustworthy compared to paid advertisements.
When to use SEO
- Importance across websites: For the majority of websites, implementing some level of SEO is beneficial. The extent may vary, but SEO plays a crucial role in improving visibility, increasing organic traffic, and enhancing overall online presence.
- Improving existing rankings: If your website already has some rankings in search engines, even implementing a little bit of SEO can potentially improve those rankings and significantly increase traffic to your site.
- Industries with moderate competitiveness: In industries with moderate competition, investing in SEO can help you gain an advantage over competitors and improve your visibility in search engine results.
When not to use SEO
- Experimental websites: If you’re testing a new idea and uncertain about its success, it may be wise to wait for more clarity before heavily investing in SEO. Once the idea proves viable, you can then focus on optimizing your website for search engines.
- Highly competitive markets: In markets where competition is intense and well-optimized websites dominate search results, investing in SEO may not yield the desired results unless you have the expertise and budget to effectively compete.
Google Maps (Local SEO):
Being listed at the top in Google Maps can provide several advantages for businesses. Here are the key benefits:
- Improved local presence: Google Maps is especially valuable for businesses targeting local customers. When your business appears at the top of local search results, it becomes more visible to people in the vicinity who are actively looking for products or services in their area.
- Increased visibility: Being listed at the top of Google Maps means your business is prominently displayed when users search for relevant keywords or locations. This increased visibility can lead to more exposure and awareness among potential customers.
- Higher credibility: Ranking at the top of Google Maps signals to users that your business is reputable and trustworthy. People often associate higher rankings with reliability and quality, which can positively impact their perception of your brand.
- Increased website traffic: Google Maps listings often include a website link, allowing users to visit your website directly. By being listed at the top, you’re more likely to receive clicks and visits, potentially leading to more conversion and revenue.
- Mobile optimization: Many users rely on mobile devices to search for local businesses. Google Maps is a popular mobile application, and being listed at the top ensures that your business is easily accessible to users on the go, increasing the likelihood of attracting mobile users as customers.
- Access to user reviews: Google Maps allows users to leave reviews and ratings for businesses. When you rank at the top, positive reviews and high ratings are more visible to potential customers, building trust and influencing their decision-making process.
When to use Google Maps listings
- Physical presence verification: Google Maps listings require a physical office or shop at the desired location for verification purposes. Google will send a code via mail to confirm the authenticity of your business location.
- Geographical relevance: Google Maps listings are beneficial when you offer products or services within a specific geographical area. This is particularly valuable if your business delivers to a certain radius or if your target audience can visit your shop or office at the designated location.
- Location-based search terms: When people searching for your product or service include geographical add-ons in their search terms, such as specific cities or landmarks, having a Google Maps listing can greatly increase your visibility and relevance in their search results.
When not to use SEO
- No physical visit required: If your target audience doesn’t need to visit your location or if you don’t provide in-person services, such as remote services or online-only businesses, investing in Google Maps listings may not be necessary. Instead, focusing on other marketing channels, such as SEO or social media, may yield better results.
SEO Website Audit
40 €
On-Page Optimization
90 €
Link Building
90 €
Bing or Google Ads setup or audit
90 €
