In today’s business world, there is a lot of competition. It is, therefore, not always easy to build
relationships with new customers in your business.

Effective innovations for increasing the customer base of a business always include reaching the
customers, drawing them in, and keeping them coming back for more.

Follow these simple tricks:

1. Identify your ideal new customer. Ask yourself what your ideal new customer is. Find out what your ideal new
   customer wants from your business. Identify what exceptional offer you can give to every new customer.
   • Note that two or more individuals will not have the same expectation. Your sales
     strategy must be implemented based on individual expectations. It can be realistic when you conduct
     market research.
   • Identify the different niche groups that will need your products or services and what
     you can do for each group.
2. Offer discounts, giveaways, and promotions. Consumers look out for both value and deals.
   As a business, one way to gain new customers and retain them is to lure them. Lure them with discounts and
   promotions.
   • Incentivizing your customers gives them reasons to come back to do business with you. For example:
     buy two get one free, gift wrappings, vouchers, or bonanzas. These bargains are suitable for keeping
     a good customer relationship.
   • Discounts, on the other hand, make your customers feel good. It makes it less likely for
     them to compare your products to that of different brands. Hence new customers will choose you over
     your competitors.
3. Ask for referrals. It is very easy to expand your customer base through referrals. It is
   because referrals don’t cost a penny. Existing customers who have had a good relationship with your firm
   can easily introduce friends to your business.
   • Chances are that most referrals end up becoming customers too. You only have to reach
     out to your existing customers and solicit referrals.
4. Recontact old customers. It is always important to have a database of your customer base.
   Periodically message them to check up on them and their experience with you. Also, introduce them to
   your new products and any other update on your business.
5. Get the word out. Boost your sales through advertisement. Get the information
   about your company out there. Spread the information about your business as far and wide as possible.
   • The form of advertising strategy to choose depends on the target demographic. Consider
     online billboards, social media, TV  or radio
     advertisements, and more.
   • Also, keep an eye on review sites. Encourage your customers to leave reviews of their
     experience with you. Positive reviews will boost your ratings. However, apologize for the
     negative reviews and possibly refund or compensate. It will show how important your customers are to
     you.

Winning new customers into your business combines PR skills, common sense, and tactical business
moves. Find out more about your customers and how to retain them. Try these tips to increase your
customer base and your profits.