Does email marketing still work?
Compared to AI-driven content marketing campaigns, video streaming, and social media, email marketing can seem pretty outdated. Of course, just because something is a little old doesn’t mean it’s not useful. Email still has power as a promotional tool.
We send around 102.6 trillion emails every year, and the average user gets about 13 commercial emails in their inbox each day. Plus, despite the rise of social media, about 75% of teenagers consider email a crucial part of everyday life.
Approximately 99% of people (of all ages) check their email every day, and some even check their messages up to 20 times per day.
How Effective is Email Marketing?
According to Campaign Monitor, the average return on investment (ROI) for email marketing is around 440%, which means you get $44 for every $1 you spend. On top of that, around a third of companies globally say that email is their best tool for generating results.
AWeber’s small business marketing report found that 66% of businesses are currently using email to promote their business or communicate with customers. Around 79% of those surveyed consider emails to be extremely valuable.
The statistics indicate that email marketing is still as powerful as it ever was. However, the best results come when you know how to use email correctly. Email marketing isn’t just about sending information to customers on a regular basis. The best email campaigns are personalized, relevant, and customer centric.
Your emails need to keep the objectives of your target audience in mind.
Quick Stats about Email Marketing
The reality is that email marketing is still among the best tools you can use to reach any target audience. Email marketing helps companies build relationships with clients over time. With automated campaigns, you can even turn one-off clients into loyal brand advocates.
Let’s look at some of the stats showcasing the potential of email marketing:
- People will send around 347.3 billion emails every day by 2022.
- 87% of marketers believe email is a valuable tool for distributing content.
- Email helps grow businesses. 81% of small businesses use email as their primary channel for customer acquisition, and 80% use it for customer retention.
- Personalized emails generate up to 50% higher open rates.
- 49% of customers say they’d like to receive more brand emails.
Email marketing is effective because it offers a targeted and reliable way to reach your audience. You can segment your customers with email marketing tools and send personalized messages to different clients.
You can also track the results of your campaigns, test different strategies with A/B testing, and optimize your efforts over time.
Email marketing also gives you a chance to build brand recognition. The more customers see your emails in their inboxes, the more likely it is that they’ll have a sense of familiarity with your brand.
Use the right content, tone of voice, and offers, and you’ll build relationships with customers that turn into repeat purchases.
You can even use email to get a second chance at converting customers. Abandoned cart emails can pull customers back to their carts after they get distracted.
The Future of Email Marketing
As a measurable and highly engaging form of promotion, email marketing isn’t going anywhere. Email provides you with an easy way to connect to your customers wherever they are and no matter what type of device they’re using.
Email marketing is also extremely cost-effective. Even small businesses can often afford to set up automated campaigns. Many of the email marketing tools available today come with free trials and less expensive packages to suit smaller businesses.
Going forward, emails will only continue to evolve, as new technology emerges. You can now send your customers dynamic videos and gifs in emails and make content more interactive for clients on the go. Reports show that adding videos to your email can increase click-through rates by up to 300%.
The key to true success with email marketing is finding out what works for your audience. With regular metric tracking and analytics, you can gradually enhance the performance of your campaigns. It’s time for you to discover the benefits of email marketing.
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